The Amazon Ads Diagnostic — every wasted dollar, named.
You're spending five figures a month on PPC and your ACOS keeps drifting the wrong way. Your agency sends reports; nobody can tell you which campaigns are actually broken and what to do first. This is that answer, in writing: a 15–25 page diagnostic of your account plus a 90-day restructure plan broken into weekly milestones — built from your own bulk reports, without you handing over your account.
Answers you walk away with
- Exactly where spend is doing nothing — in most accounts I open, 20–30% of it is buying clicks that will never convert, and the dashboard is built in a way that hides it.
- Whether your "exact match" campaigns are quietly buying broad traffic — proven from your own search-term report, not opinion.
- Which campaigns are bidding against each other — and which of your top search terms deserve their own campaigns.
- The negative-keyword gaps costing you money every day — listed, with the spend each one burned last month.
- Whether your agency is managing the account or just reporting on it — you'll see the evidence either way.
- What "good" looks like for your category — the ACOS band, TACOS trend, and placement split I'd want before scaling spend.
What's inside
- Account health diagnostic: ACOS, TACOS, wasted spend, placement efficiency, search-term-to-campaign alignment
- Campaign architecture review: AUTO vs. SKC structure, match-type strategy, negative-keyword gaps
- Restructure recommendations in clear priority order
- A 90-day execution roadmap broken into weekly milestones
- A KPI dashboard template — what to track, where to find it, and what "good" looks like
- One 30-minute walkthrough call after delivery
The deliverable
A single document, 15–25 pages, with embedded tables and screenshots. Delivered via email plus a shared Drive link, 5–7 business days after your bulk reports land.
What this isn't
- Ongoing account management
- Hands-on campaign building — this is the plan, not the implementation (that's the PPC Engine)
- Listing production (that's a separate service)
- A promise of a specific ACOS or sales number — you execute; outcomes depend on execution
Not the fit if: you're under $10K/month (PPC isn't your bottleneck yet), or you want fully done-for-you management from day one.
Fair questions
Is this the same as the Ops Audit?
Same price, same mechanics, different scope. The Ops Audit maps your whole operation — every repeating process, costed, with a systemization roadmap. This diagnostic goes deep on the ads account only. If your pain is specifically ads, start here; if everything feels messy and you don't know what to fix first, start there. Either fee credits toward an Engine install within 60 days.
Agencies offer audits for free. Why would I pay $497?
Because a free audit is a sales document. It exists to find reasons you need the agency, and it's built from a skim of your account by whoever had spare hours that week. This diagnostic is priced so that the plan itself is the product — my only incentive is that the document is good enough that you come back for more, or tell another seller about it.
Why should I trust someone I found on the internet with my ads data?
You shouldn't — on words alone. That's why a full sample of this exact deliverable is published so you can judge it before paying, why this needs no account access (two bulk-report exports, which contain no payment or customer data), and why the systems I build are shown running live. Judge the deliverable, not the pitch.
What exactly do you need from me?
Two exports from Seller Central — a search-term report and a campaign bulk file (I'll send you the exact clicks to make; it takes about 15 minutes) — plus answers to five short questions about your goals and margins.
How is one person faster than an agency?
I've spent 4 years inside live FBA accounts across the US, UK, EU and Australia — and I build AI systems that read every row of your bulk file instead of sampling it. The reading that costs an agency 30–50 analyst-hours takes my systems hours. You pay for the judgment on top, not the hours underneath.